COMPANY: HERZLICH WILLKOMMEN
SEASON: SPRING / SUMMER 2014
Spring/summer collection is inspired by 90's sports wear. Fascinating, bold design from this period is the key line of this seasons silhouette. It's mixed with futuristic ideas and textiles, which makes clothes simple and clear.
Leading theme of the collection is grid printing, used in its most ascetic form. It's distorted in a surprising and humorous way. Geometric mesh gets fuzzy and discolored, as if clothes were soaked in bleach.
Range of colors has been stripped down to minimum. Collection is dominated by lightweight textiles. It gives sexy summer vibe to sporty sets and enhances shapes of the body.
Show: Marek Markowski / Fashion Week Poland
Look book: Zbigniew Olszyna
Hair & make-up: Ewa Matusik
Models: Marzena Pokrzywińska, Stanley / D'vision
Special thanks to: Fashion PR, Kicks Store